JFK Terminal 6: A New Era of Travel Retail and Local Business Integration

Vantage Group’s JFK Millennium Partners (JMP) is set to revolutionize the travel experience at John F. Kennedy International Airport with the development of a new international Terminal 6. This $4.2 billion terminal is part of a broader $19 billion transformation of JFK, spearheaded by the Port Authority of New York and New Jersey, that’s creating a world-class gateway that reflects the vibrant culture and diversity of New York City.

Local and Diverse Business Integration

In a groundbreaking move, twelve local and diverse businesses have been selected to operate concessions at Terminal 6. This initiative includes renowned names such as Di Fara Pizza, Alidoro Café, Fuku, Hanoi House, and Brooklyn Blend. The inclusion of these businesses ensures that travelers will enjoy authentic New York flavors and products, enhancing their overall airport experience. The involvement of local businesses, particularly minority- and women-owned enterprises, is a significant step toward generating economic opportunities for communities surrounding JFK, an airport-wide effort to support local entrepreneurs and create generational wealth.

Innovative Retail and Dining Experiences

JMP has partnered with Avolta companies Hudson and Dufry to open over 28,000 square feet of duty-free retail space in Terminal 6. This space will feature a mix of global luxury brands and local New York favorites, creating a unique sense of place. The retail program will include several first-to-airport initiatives and activations, offering travelers a dynamic and immersive shopping experience.

Key highlights of the retail experience include:

• The Liquor Libraries: Inspired by New York’s libraries, offering premium spirits and a Prohibition-era speakeasy
• The Green Market: Showcasing New York City’s finest artisanal goods
• The Pavilion: A sanctuary of premium beauty and skincare brands
• Theater of Dreams: A fragrance haven inspired by Union Square’s Daryl Roth Theatre

Additionally, Hudson will open nearly 10,000 square feet of travel convenience and specialty retail space, featuring concepts such as Chelsea Outpost, City Square Supply, Skyline Central, and Astor & Lenox. These stores will offer a curated mix of travel essentials, local products, and unique mementos, ensuring that travelers have everything they need for their journey.

Community and Economic Impact

The Port Authority’s Institute of Concessions (IOC) provides training and mentoring to local businesses, equipping them with the skills to compete and succeed at JFK. Extensive community outreach has helped recruit local and diverse businesses, ensuring that the benefits of the airport’s redevelopment are shared with the surrounding communities.

The new Terminal 6 at JFK International Airport promises to set a new standard for travel retail in North America. By combining global luxury brands with local New York businesses, the terminal will offer travelers a unique and immersive experience that reflects the vibrant culture and diversity of New York City. Such a thoughtful, creative, and robust commercial program not only enhances the guest experience, but also supports local economic development and creates meaningful opportunities for local entrepreneurs.

Learn more by reading the news releases issued on September 12, 2024:

Port Authority and JFK Millennium Partners Announce Selection of 12 Local and Diverse Businesses to Participate in Concessions Program at John F. Kennedy International Airport’s Terminal 6

New York’s JFK T6 to Set a New Standard for Travel Retail in North America in Partnership with Avolta Companies Hudson and Dufry